The human social network is arguably the most complex system in the known universe.
It is a graph where the nodes are human beings, brains, the most complex objects we know.
This means that a small perturbation can radically change the state of the entire network, with effects several orders of magnitude greater than in any other chaotic system.
More poetically, this is the so-called butterfly effect.
In chaos theory, the butterfly effect is the sensitive dependence on initial conditions in which a small change in one state of a deterministic nonlinear system can result in large differences in a later state.
The app aims to give users a tool to catch the butterfly effect of their network, hence the name Catchfly.
Its logo, inspired by a butterfly, is designed using the same curves that appear in simulations of chaos.
Also, there are 4 curves for each wing: 42!